After co-ordinating a highly successful marketing and promotions campaign for the launch of his "Now and Them" album and live tour, Freeland asked Phil Dawson* (a friend and final year student at Chelsea College of Art and Design) to design the Marine Parade shoe.
Working closely with Adam, the etnies design team and Afour distribution, Dawson reworked the classic Callicut shoe, stripping it bare of all its features and rebuilding it, to reflect the personality of the Marine Parade label. His design features soft white leather with the Marine Parade conch shell logo subtly stitched into the sides and chunky navy laces.
"Its been great working with etnies, they have been exceptionally cool and patient while we tried out mad over the top prototypes that, basically through trial and error, we simplified and stripped down to a really subtle classic shoe that I'm really proud of." - Adam Freeland.
Limited Edition: No more will be availabe once they're sold!